Ariel Rider's purpose is to celebrate electric bikes as a mode of convenient transportation by creating models which contain better design and quality differentiating us from the rest. And we think we’re achieving this goal with our every new model year after year. As cities become more and more congested by the day, they strongly believe that electric bikes are an efficient and enjoyable venue through which busy professionals can release some stress as they travel to/from the office or just simply take a ride down the beach to release their daily stress. Today they’re glad to say that things are changing across the globe! People are realizing that our habits are causing irreversible damage to our planet, and so they’ve started to search for renewable energies & eco-conscious transportation methods. And not only they’re looking for sustainable products, they also have the luxury to pick a product which meets their style and daily needs.